Yingtianfangzhou Promotes the Development of a Full Industrial Chain for Hainan’s Characteristic Agricultural Products
In accordance with Hainan’s 15th Five-Year Plan for accelerating agricultural and rural modernization, Hainan continues to complement, extend and strengthen its tropical characteristic industries, enhance agricultural product processing capacity and raise the overall benefits of local specialties. Drawing on Hainan’s mountain and marine resources, Yingtianfangzhou has built an integrated industrial chain covering origin cooperation, raw material selection, primary processing, quality control & warehousing, and brand circulation.
The foundation of industrial chain construction lies in raw material sources. The brand partners with coastal fishing villages, tropical orchards and rural planting bases. Standardized screening and grading are carried out for products such as squid, conpoy, Hainan pepper, mango and malay spinach, preserving the original flavour of ingredients. Tailored to the traits of Hainan local produce, mild processing techniques including low-temperature slow drying and natural mild sun-curing are adopted to avoid over-processing and retain the authentic taste of raw materials.
After processing, a zoned warehousing management system is established. Temperature and humidity in storage are regulated to address the challenges of moisture regain for dried seafood and temperature control requirements for fruit and vegetable products, so as to reduce product losses. Batch sampling inspections and third-party testing mechanisms are also put in place to safeguard food safety.
At the circulation stage, online and offline channels connecting origin warehouses directly to consumers are developed to shorten multi-layer distribution links and retain more value of local produce within rural regions. Through documentary content filmed at production sites, the whole production process of Hainan specialties is recorded objectively. Together with the development of the “Hainan Fresh Produce” brand matrix, authentic features of Hainan agricultural products are shared with audiences outside the island.
Looking ahead, Yingtianfangzhou will continue to shore up weak links in the industrial chain, and steadily improve its capacity in raw material processing, warehousing and traceability. The brand contributes to the high-quality development of Hainan’s efficient tropical characteristic agriculture, enabling more specialties from Hainan’s mountains and seas to reach markets beyond the island.
