In accordance with the 15th Five-Year Plan for Accelerating the Modernization of Agriculture and Rural Areas in Hainan Province, Hainan continues to improve the mechanism for driving farmers to share benefits. It cultivates family farms, farmers’ cooperatives and other new-type business entities, promotes higher efficiency of characteristic agricultural industries and steady income growth for farmers, and consolidates the foundation for common prosperity in harmonious countryside. Rooted in Hainan’s mountain and marine agricultural resources, Yingtian Ark takes the whole industrial chain operation as the carrier and explores agricultural-support paths including order-based cooperation, origin services, skill sharing and joint channel expansion. It has established long-term industrial partnerships with coastal fishing villages, rural planting entities and small-scale farmers, so that more industrial gains from local specialty products can stay in rural areas and benefit local producers.
Hainan’s specialty products such as pepper, dried seafood and tropical fruits boast distinctive resource advantages. Nevertheless, many small-scale farmers are faced with practical challenges including asymmetric market information, insufficient post-harvest storage and processing capacity, and scattered sales channels. It is not uncommon that a good harvest does not translate into stable earnings, and quality local produce fails to reach fair market prices. Instead of merely one-off procurement, Yingtian Ark brings farmer-support work forward to the production source. It maintains regular field visits and communication, and delivers practical guidance on standardized harvesting, grading and sorting, mild processing and moisture-proof storage, helping partner farmers reduce storage and transportation losses and avoid quality deterioration of agricultural products after harvest.
In terms of benefit linkage, the brand mainly adopts guaranteed-price order procurement supplemented by flexible labor cooperation. It reaches agreements with farmers on procurement standards and order frameworks in advance, easing operational pressures caused by market price fluctuations. Local villagers are given priority for jobs such as sorting at origin bases, raw material screening and mild sun-drying processing, enabling farmers to gain income both from planting and fishing as well as local employment. For geographically featured categories such as Dapo pepper and offshore seafood, Yingtian Ark collaborates with partner cooperatives to unify quality control standards and share traceability systems. These products are integrated into the Hainan Fresh brand matrix. Supported by the brand distribution network, scattered local produce forms a stable supply to meet orders from supermarkets outside the province, online platforms and group buyers, expanding the circulation reach of local specialties.
Beyond production and sales coordination, the brand organizes lightweight on-site exchange sessions. Planters and fishermen share experience in cultivation, fishing and sun-curing management. Feedback collected from production sites in turn guides product development and market planning. Farmers are familiar with local soil, water and sea conditions, while the enterprise masters standards, quality control and market rules. Complementary strengths of both sides forge an industrial community with shared risks and returns.
Sustainable development lies at the core of industrial common prosperity. Following the development direction of high-efficiency tropical characteristic agriculture in the Free Trade Port, Yingtian Ark will keep improving supporting services for linking and benefiting farmers, and further connect the value chain from farmlands and fishing ports to consumers. While developing featured local agricultural products, it facilitates steady growth of rural industries and contributes to comprehensive rural revitalization in Hainan.
