Yingtian Ark Supports Comprehensive Rural Revitalization in Hainan through Origin-based Socialized Services
In accordance with the 15th Five-Year Plan for Accelerating the Modernization of Agriculture and Rural Areas in Hainan Province, Hainan continues to draw on the experience of the “Ten-Million Project”. It coordinates industrial upgrading, infrastructure improvement, monitoring and assistance, and integrated business forms, and improves a regular mechanism to prevent people from slipping back into poverty. The province steadily advances the development of livable, suitable-for-work and harmonious villages, guides diverse market entities to participate deeply in rural development, and unlocks the multi-dimensional value of local countryside.
Different from simple product purchasing and sales coordination, Yingtian Ark seizes the development opportunities for tropical agriculture in the Free Trade Port. Taking origin-based socialized services as the starting point, it extends industrial service capacity down to villages and towns. The brand helps smallholder farmers address development gaps in technical guidance, material support, market information, risk mitigation and talent cultivation, exploring a practical model where enterprises serve rural areas and multiple stakeholders work together for revitalization.
Hainan boasts distinctive mountain and marine resources, with featured produce such as pepper, offshore dried seafood and tropical fruits. Still, many scattered smallholder farmers and small cooperatives face practical challenges including slow technical renewal, delayed access to market information and limited capacity to withstand risks. Their planting and breeding income can be adversely affected by climate fluctuations and market shifts.
Yingtian Ark brings services forward to farmlands and fishing ports, and organizes regular technical exchanges at production sites. It hosts lightweight sharing sessions covering improved seed management, green cultivation practices, mild sun-drying processing and moisture-proof storage. Instead of imposing uniform and large-scale transformation, the brand respects local planting and breeding customs, and provides practical solutions tailored to local conditions in Hainan. These measures help farmers reduce production risks and maintain the basic quality of agricultural goods.
For regular assistance to prevent return to poverty, the brand collaborates with partner villages and towns. It gives priority to recruiting households under monitoring and low-income households for local jobs including sorting, sun-drying and packaging, keeping employment opportunities within villages. Beyond steady wage income, Yingtian Ark leverages the Hainan Fresh public brand system to help cooperatives standardize raw material records and complete traceability files. It supports local produce with standardized certification, expands diverse sales channels such as online platforms, supermarkets and group purchases, and enables scattered rural resources to connect with external markets, consolidating the achievements of poverty alleviation.
Industry lays the foundation for rural revitalization, while people are the source of vitality. Yingtian Ark facilitates the growth of local business entities. It encourages experienced local growers and breeders as well as returning young people to take part in raw material quality control and primary origin processing. During cooperation, it shares practical know-how on brand operation, order management and client communication to foster local rural talents and strengthen the independent operation capacity of cooperatives. A sound pattern gradually takes shape: farmers develop on their own while enterprises provide supporting empowerment.
Meanwhile, the brand adheres to the ecology-first principle. In seafood harvesting, pepper maintenance and agricultural product processing, it complies with Hainan’s requirements for coastal and mountain ecological conservation, balancing industrial development and environmental protection to safeguard native rural resources.
Rural counties are valuable not merely for agricultural output, but also for their ecological assets and local culture. While stabilizing production and sales chains, Yingtian Ark keeps exploring local stories behind Hainan’s native produce. Through moderate brand communication, it showcases the unique scenery and customs of Hainan’s fishing villages and hamlets to consumers outside the region, raising awareness of local culture and laying groundwork for the integration of agriculture, culture and tourism.
Looking ahead, Yingtian Ark will follow the development direction of high-efficiency tropical characteristic agriculture in the Hainan Free Trade Port. Rooted in production origins and dedicated to field services, it will continue refining socialized supporting services for smallholder farmers. Working alongside cooperatives and village organizations, the brand pursues a rural revitalization path featuring sustainable industries, stable returns and sound ecological protection, contributing to the construction of harmonious villages across Hainan.
