STORY

Ride the Wind of the Times, Embark on a New Journey: Yingtian Fangzhou Leverages New-quality Productive Forces to Empower High-quality Development of Tropical Agriculture

On the National Day anniversary, rivers and mountains are grand, and the tide of the era surges forward. As the customs closure of Hainan Free Trade Port steadily advances, the national rural revitalization strategy is further implemented, and tropical characteristic high-efficiency agriculture keeps upgrading. Modern agriculture in Hainan faces unprecedented policy, location, market and industrial opportunities. Standing at the new development stage and seizing strategic opportunities, Yingtian Fangzhou builds on existing industrial foundations and anchors high-quality development goals to draw up the medium and long-term blueprint of the enterprise.

In terms of industrial layout, the enterprise will keep developing two core business tracks: tropical characteristic planting and marine agriculture & fisheries. We will continuously upgrade four main product lines: Wenchang pepper, Sauropus androgynus, tropical fresh fruits and marine seafood. We plan to expand the scale of standardized cooperative planting bases, upgrade infrastructure at origin sites, promote refined and intelligent field management, and steadily improve production capacity and product quality at the source.


For the supply chain system, we will continue to improve the layout of cold chain warehouses across Hainan, upgrade pre-positioned origin warehouses, central storage facilities, trunk cold chain and terminal delivery closed loops. We will further cut circulation costs, reduce product loss and improve delivery efficiency, forming a more mature, efficient and stable circulation system for tropical agricultural products to meet the high-quality consumption demands of the national market.

At the brand and market level, the enterprise will leverage the policy of building the Hainan Fresh Products public brand. We will strengthen our proprietary brand building, upgrade traceability, quality control and brand systems, and continuously launch standardized, refined and characteristic Hainan agricultural and fishery products. Meanwhile, we will steadily expand multi-channel domestic markets to bring premium Hainan produce to more families and broader markets.

In terms of social responsibility, we will deepen industrial empowerment for rural revitalization, expand cooperation scale with farmers, upgrade agricultural support models and broaden income-raising channels. We will help build beautiful and harmonious villages through long-term industrial development and fulfill the social responsibility of a local enterprise.

A prosperous era opens a new journey; solid work leads toward the future. At this new starting point of National Day, Yingtian Fangzhou will keep following national strategies, keeping pace with the times, taking root in real industries and sticking to our industrial aspiration. We will foster new-quality productive forces in agriculture, push forward the sustainable high-quality development of the enterprise, grow alongside the Hainan Free Trade Port and advance together with the times. We will present industrial achievements to celebrate the prosperity of our motherland.

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