Thriving villages mean a thriving nation; prosperous industries bring prosperous livelihoods. Under the national strategy of comprehensively promoting rural revitalization and building beautiful and harmonious villages, Hainan keeps optimizing its industrial layout of“one town, one product; one village, one specialty”. It vigorously develops characteristic tropical agriculture, leveraging local resources to drive industrial transformation, steady income growth for farmers and continuous renewal of rural landscapes. Rooted in Hainan’s countryside, Yingtian Fangzhou participates deeply in Hainan’s rural revitalization through tangible industrial projects, long-term empowerment and real improvements in people’s livelihoods, practicing corporate social responsibility with real achievements.
The enterprise adopts the mature“Base + Cooperative + Farmers + Standardization”model. Instead of short-term publicity campaigns for poverty alleviation, we take root in rural areas persistently and empower local communities long-term. In the core pepper producing area of Wenchang Chongxing, Yingtian Fangzhou cooperates closely with village collectives and local growers. We provide training on standardized planting, field management, scientific pest control and high-quality variety upgrading to improve the quality and yield of agricultural products from the source. Long-term guaranteed-price purchase agreements are signed with farmers to solve their core worries: lack of planting standards, poor product competitiveness, no stable sales channels and unstable prices. Farmers can plant with confidence and gain stable income.
In the Sauropus androgynus industrial belt across Hainan, Yingtian Fangzhou absorbs local villagers for field management, harvesting, sorting, primary processing and warehouse packaging, offering stable local jobs for surplus rural laborers. Villagers can earn income near home while taking care of their families. Through regular industrial empowerment, rural land becomes productive, local resources are fully utilized and farmers’ incomes keep rising.
Beyond industrial assistance, Yingtian Fangzhou promotes the upgrading of rural development concepts. We introduce modern planting, quality control and brand operation ideas into rural areas, transforming the old extensive planting model. We help local characteristic products travel out of Hainan to the whole country, so the value of rural land can be unlocked and sustained.
On this national celebration, the countryside is witnessing tremendous changes. Rural revitalization is never a slogan, but continuous rooting, bit-by-bit practice and year-after-year persistence. In the future, Yingtian Fangzhou will keep expanding rural industrial layout, broaden channels to help farmers and deepen industrial empowerment. We will boost rural prosperity with industrial strength and pay tribute to our great motherland through solid work.