STORY

Anchoring the Dual Strategy of National Rural Revitalization and Hainan Free Trade Port Construction, Yingtian Fangzhou Forges Ahead on the Road of High-quality Development for Hainan Tropical Agriculture

As we celebrate the founding anniversary of our nation, the Hainan Free Trade Port has entered a critical phase of quality improvement and preparation for customs closure. Guided by the *Hainan Provincial 14th Five-Year Plan for Agricultural and Rural Modernization*, the *Implementation Plan for the Development of Tropical Characteristic High-efficiency Agriculture in Hainan Free Trade Port*, and the ongoing industrial upgrading arrangements for the 15th Five-Year Plan, Hainan has clarified its development priorities. The province aims to strengthen tropical characteristic agriculture, build famous agricultural product brands, improve cold chain logistics systems, deepen production-marketing docking of agricultural goods, promote integrated development of primary, secondary and tertiary industries, and comprehensively empower the industrial revitalization of rural areas.

Policies prioritize five major local advantageous industries: tropical fruits and vegetables, tropical spice crops, marine fisheries, under-forest economy and characteristic planting & breeding. Continuous support is provided for the standardization of production sites, primary processing of agricultural products, cold chain warehousing, traceability systems, brand cultivation and production & circulation. Such support helps resolve long-standing industry pain points of Hainan agricultural products: premium quality without premium pricing, rich harvests with limited sales channels, and difficulties in long-distance fresh-keeping.

As a modern agricultural enterprise rooted in Hainan, Yingtian Fangzhou always follows national strategies, aligns with provincial policies and delivers tangible industrial projects rather than empty concepts or marketing gimmicks. We have launched real industrial projects including the Wenchang Chongxing standardized pepper planting base, the Sauropus androgynus characteristic planting project across Hainan, the Lingao marine agricultural cold chain supply chain project, and the direct procurement system for tropical fresh fruits. All operations are implemented in line with the requirements of Hainan
’s tropical high-efficiency agricultural policies.

Supported by favorable policies for local agricultural industries, production site upgrading and cold chain subsidies, Yingtian Fangzhou keeps upgrading infrastructure at origin sites. We build a full industrial chain covering standardized planting management, grading and sorting, fresh-keeping warehousing, traceability quality control, trunk logistics and terminal sales. Through standardized industrial operations, we transform scattered local specialties into standardized branded commodities, support the provincial public brand
“Hainan Fresh Products”, and drive the transformation of tropical agriculture from extensive cultivation to refined, branded and modernized development.

At this new starting point on National Day, the national rural revitalization strategy continues to advance, and the opening dividends of the Free Trade Port keep releasing. Yingtian Fangzhou will keep following policy directions, take root in real industries, empower rural areas and serve people’s livelihoods. With solid agricultural practices, we pay tribute to our motherland and help Hainan’s tropical characteristic high-efficiency agriculture reach a new stage of high-quality development.

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