The year 2026 marks the first full year following the Hainan Free Trade Port’s island-wide customs closure, as well as the opening year of the “15th Five-Year Plan.” This year, the keyword for Hainan‘s agriculture has shifted from “growing more” to “growing smart and selling well.”
Against the backdrop of the Free Trade Port’s continued policy dividends, Hainan Yingtian Fangzhou Agricultural Technology Co., Ltd. is rooted in core production areas such as Wenchang, exploring an origin-based operational path suited to tropical specialty crops through order-based collaboration, standardized cultivation, and origin sorting.
Policy Direction: The New Agricultural Logic After Customs Closure
Following the island-wide customs closure, the underlying logic of Hainan‘s agriculture is undergoing a shift. The Hainan Provincial Department of Agriculture and Rural Affairs has made clear that in 2026, the province will “spare no effort in ensuring grain and oil production” while “vigorously practicing the greater food concept and building a diversified food supply system.” This means that beyond the baseline of grain security, Hainan needs to generate more growth in areas such as tropical fruits and vegetables and specialty tropical crops.
On the branding front, the “Hainan Fresh” Brand Enhancement Three-Year Action Plan designates 2026 as the Standard Development Year, with the goal of certifying over 100 sub-brands and promoting the internationalization of two regional public brands by 2028. Hainan has taken the lead nationally in launching a “Standards + Certification + Inspection + Traceability” four-in-one brand system, shoring up quality defenses from the source.
Yingtian Fangzhou’s business scope—fruit cultivation, root crop cultivation, vegetable cultivation, and agricultural product wholesale—falls squarely along the extension of this policy framework. Rather than pursuing a broad, all-encompassing approach, the company focuses on Hainan‘s signature categories: pepper, young coconuts, passion fruit, and sweet potatoes—aligning with the “stabilizing tropical crops” direction under the “Five Stabilizations” framework.
Origin Collaboration: Using Orders to Answer “What to Grow”
Hainan is rich in tropical agricultural resources, but under the fragmented cultivation model, farmers face practical challenges such as asymmetric market information and unstable sales channels. The “15th Five-Year Plan” explicitly encourages market entities to move closer to production areas and promote order-based agriculture.
Yingtian Fangzhou‘s approach is to place origin collaboration at the forefront of its operations. The company engages deeply with core production areas such as Wenchang, connects with planting bases and farming households, and communicates harvest standards and grading requirements back to the production end based on market feedback. During the harvest seasons for young coconuts, passion fruit, and other crops, it plans schedules rationally to secure profit margins for growers.
This “orders first” logic is being validated by more and more Hainan agricultural enterprises. In Tunchang County’s Wenzanyang passion fruit base, the “village committee + base + farmer” model is used to cultivate Qinmi No. 9, with the harvest period running from mid-April to mid-August. Yields reach approximately 2,000 jin per mu, purchase prices have risen compared to previous years, and per-mu output value approaches 20,000 to 30,000 yuan. The value of order-based collaboration lies in letting growers know “who to sell to and at what price” in advance, rather than waiting until after harvest to find a market.
Building on Standards: Benchmarking Against the “Hainan Fresh” Quality System
“Hainan Fresh” brand certification requires products to hold at least one of the following valid credentials: Green Food, Organic Agricultural Products, or Geographical Indication Agricultural Products. Yingtian Fangzhou benchmarks against this system, establishing full-process quality control spanning seedling selection, field management, and harvest sorting.
For its core categories: pepper is processed without sulfur fumigation to preserve its authentic origin flavor; Wenchang young coconuts are selected from geographical indication production areas; Qinmi No. 9 golden passion fruits are graded individually; and Qiaotou sweet potatoes maintain their quality signature through origin advantages.
The essence of this quality control logic is turning standards from “text” into “action.” Take the individual grading of Qinmi No. 9 passion fruit, for example—at sorting centers in Tunchang and other production areas, it has become a standardized process. After harvesting, passion fruits go through washing, selection, packaging, and weighing, with 50,000 jin of premium commercial fruit sorted daily and shipped nationwide via e-commerce and community group buying.
The Off-Island Challenge: Origin Sorting Saves More Than Just Freight
Hainan‘s fresh produce has a short shelf-life window, and transporting it across regions to reach markets beyond the island places extremely high demands on warehousing, sorting, and cold-chain logistics. Yingtian Fangzhou moves grading and sorting forward to the fields, reducing transit losses, and has built both an online mini-program and offline partner stores to put into practice a farm-to-table operating model.
This path is not an easy one to walk. But for a company founded only in 2026, direction matters more than speed: one more step at the origin means one less loss at the consumer end.
Brand Empowerment: Making Origin Value Visible
Under the guidance of the “Hainan Fresh” brand enhancement initiative, the province is driving the transformation of local specialty products from selling raw materials to selling value. On top of a solid supply chain foundation, Yingtian Fangzhou explores the origin value behind Hainan’s produce, leveraging online channels to share scenes from the fields and the terroir of production areas—helping more consumers understand the growth logic behind Hainan‘s tropical agricultural products.
From a mu of pepper fields to an out-of-island order, what lies in between is standards, sorting, cold-chain logistics, and branding. Each of these steps is demanding, but each one is worth doing. Looking ahead to the new phase of the “15th Five-Year Plan,” Yingtian Fangzhou will continue to root itself in production areas while expanding its market reach, participating in the modernization of Hainan’s tropical specialty and high-efficiency agriculture through solid origin-based operations.
