STORY

Riding the New Marine Fishery Policies of Hainan, Safeguarding the Authentic Flavors of South China

2026 marks the first full year following the Hainan Free Trade Port’s customs closure and operation. Focusing on the high-quality development of modern marine fisheries, Hainan has rolled out special initiatives integrating marine fisheries with cultural tourism. The province continues to push forward the “Hainan Fresh Products” brand upgrading campaign. Centered on ecological prioritization, benefits for enterprises and local residents, and full-track traceability, these policies chart a new path for the development of coastal industries in the South China Sea, enrichment of fishing villages, and premium aquatic product brands. Rooted in Hainan’s coastal origins, Yingtianfangzhou follows the provincial marine industry deployment. We respond to policy guidelines through on-site production practices, enabling naturally sun-dried South China Sea dried seafood to travel from coastal drying yards straight to dining tables across households.

Prioritizing ecology to consolidate the foundation for blue fishery development. The newly released supporting measures for Hainan’s marine fisheries adhere firmly to the bottom line of marine ecological protection. They regulate mariculture sea use and tail water treatment, refine management rules for marine ranch sea areas, and implement inclusive policies for fishermen. Fishery households enjoy exemption from sea use fees for aquaculture within 50 mu per household, effectively reducing the production burden of coastal fishing villages and preserving the time-honored production methods passed down by coastal fishermen. The clean waters of the South China Sea and coastal drying yards are the source of the rich flavors of dried seafood. Complying with coastal ecological control requirements, Yingtianfangzhou selects raw materials from compliant fishing ports. We inherit the traditional coastal natural sun-drying craft without disrupting the native marine environment. While protecting marine resources, we retain the natural sweetness of dried squid, dried shrimp, scallops and other seafood products, practicing the development philosophy of symbiosis between ecology and industry.

Empowerment through standards to build a full-chain quality system of “standards + certification + traceability”. In line with the “Hainan Fresh Products” brand upgrading plan, Hainan is accelerating pilot certifications for aquatic products and rolling out the “one product, one code” traceability system. It implements origin release and full traceability, pushes Hainan’s specialty aquatic products to meet domestic and international market standards, and streamlines channels for premium agricultural products to be shipped out of the island, helping Hainan’s fine aquatic products reach markets nationwide and overseas.

Guided by relevant policies, Yingtianfangzhou keeps improving its origin traceability system. Records covering drying yards, raw material selection, sun-dried processing, quality inspection and warehousing are integrated into traceability management. Every batch of sun-dried dried seafood can be traced to its fishing port origin, harvesting, sun-dried processing and quality inspection records, delivering transparent origin documentation. From naturally air-dried dried squid at coastal drying yards in Lingao to scallops and dried shrimp harvested from the South China Sea, we stick to minimal additives and natural sun curing. With standardized quality control, we meet the brand development requirements of Hainan aquatic products, allowing consumers to see the origin and taste the authentic flavors of mountains and sea.

Enabling shared prosperity through agriculture to fuel new momentum for rural revitalization in coastal villages. Policies keep promoting the development of collective economies in fishing villages, advance the integration of primary, secondary and tertiary industries within marine fisheries, and encourage enterprises to cooperate with coastal village collectives and local fishermen to build stable production and sales models and raise income for fishing villages. Yingtianfangzhou delves deep into Hainan’s coastal origins. We maintain direct partnerships with local fishermen and coastal cooperatives to source premium raw seafood from the South China Sea and support the inheritance of traditional coastal sun-drying craftsmanship. Traditional sea sun-curing is more than a craft; it is the livelihood passed down for generations in coastal villages. We respect the labor of fishermen, turn harvests from coastal origins into accessible fine seafood goods for consumers, and boost the development of beautiful countryside through industrial strength.

The tide of the free trade port surges; we embark on a new journey amid mountains and seas. Seizing new opportunities brought by the Hainan Free Trade Port and modern marine fisheries, Yingtianfangzhou will stay true to our original aspiration for origins, strictly abide by ecological bottom lines, consolidate traceability and quality control, and inherit Hainan’s coastal sun-dried seafood craftsmanship. With packages of sun-dried seafood from the South China Sea, we tell stories of Hainan’s marine products, let more people understand the gifts of the South China Sea and the craftsmanship of fishing villages, and jointly march forward on the path of revitalizing the blue industry.

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