The fertile tropical soil and long coastline of Hainan Free Trade Port nurture abundant mountain and sea specialties. The long-term development of the characteristic agricultural industry relies not on short-term hot sales of individual products, but on a stable, implementable and traceable complete industrial chain. Rooted in Hainan, Yingtianfangzhou adheres to a pragmatic approach and steadily builds a full-link system covering origin cooperation, raw material selection, primary processing, quality control & warehousing, brand traceability and terminal circulation. By solidifying the industrial chain, it elevates the value of local produce and fulfills the industrial responsibility of driving farmers to increase income.
Co-construction of Origin Bases to Consolidate the First Mile of the Industrial Chain
The foundation of the industrial chain lies in farmlands and coasts. Instead of extensive one-off purchasing, Yingtianfangzhou maintains long-term and stable cooperation with fishermen and planting cooperatives across Hainan’s producing areas under the enterprise-cooperative-farmer collaboration model.
In coastal producing areas, the brand partners with local fishermen and prioritizes seafood raw materials made by traditional sun-drying techniques, including naturally dried squid, conpoy and dried shrimp. In rural planting bases, it collaborates with farmers to grow tropical crops such as malay spinach, winged beans and Hainan pepper. The team conducts regular field visits to track harvesting cycles and growing environments, provides guidance on standardized harvesting and sun-curing, unifies raw material selection criteria, and signs price-protection purchasing agreements. This reduces farmers’ risks from production and sales fluctuations and stabilizes their income.
Origin files are kept for all raw materials, recording harvesting time, origin environment and processing methods, and the “one product, one code” traceability management is implemented. Quality control is moved forward to the frontline of production sites, rather than only screening raw materials after warehousing.
Refined Primary Processing and Quality Control to Safeguard Key Midstream Links
After seafood is landed or vegetables are harvested, it marks a pivotal connecting stage within the industrial chain. Adhering to the concept of mild processing to retain the original flavour of Hainan produce, Yingtianfangzhou establishes standardized sorting and sampling inspection mechanisms.
Dried seafood adopts Hainan’s traditional natural mild sun-drying method, slowly air-dried under coastal sunlight and sea breeze instead of excessive machine drying. Fresh seasonal vegetables are rapidly sorted after harvest to remove defective produce. Before raw materials are put into storage in batches, the quality control team carries out sensory sampling inspections and commissions third-party testing. Substandard raw materials are directly eliminated and prevented from entering subsequent procedures.
The warehouse is zoned by product category. Targeting challenges such as moisture regain for dried seafood and preservation difficulties for tropical vegetables, temperature and humidity are regulated in separate zones. Batch inbound and outbound ledgers are maintained to record the source and destination of every batch of goods, reducing storage losses and ensuring stable product quality.
Digital Traceability and Brand Communication to Smooth Production and Sales Circulation
Premium Hainan produce requires credible delivery channels. For Yingtianfangzhou, origin documentation is an integral part of the industrial chain, not merely marketing promotion. The team continuously visits producing areas to shoot documentary footage, capturing real production scenes such as fishermen sun-drying seafood and farmers harvesting crops. Real production processes in Hainan’s origins are objectively displayed via the official website, WeChat official account, Xiaohongshu and other channels, without exaggeration or over-polishing.
Supported by the traceability system, consumers can learn about product origins and processing workflows. Meanwhile, online sales channels are built to open a direct circulation path from origin warehouses to end consumers, cutting multi-layer intermediate distribution links. This helps product prices return to their true value and enables farmers at origins to gain more benefits.
Empowering Farmers: Win-win Sharing as the Goal of the Industrial Chain
A healthy local industrial chain centres on shared benefits. In building its industrial chain, Yingtianfangzhou always balances corporate growth with farmers’ income growth. Stable purchase orders help local farmers solve the persistent problem of unstable sales of agricultural products. Local villagers are prioritized for nearby jobs in origin harvesting, sorting and sun-drying to broaden their income sources.
Following the policy direction for the development of the Hainan Fresh Produce regional public brand, Yingtianfangzhou integrates into the high-quality development wave of Hainan’s efficient tropical characteristic agriculture. Focusing on three core categories — dried seafood, seasonal tropical vegetables and Hainan pepper, the brand avoids blind expansion into new sectors. It advances step by step, digs deep into its niche, and continuously makes up weak links within the industrial chain.
Long-term Vision: Steady Improvement and Upgrading of the Industrial Chain
Industrial development cannot be achieved overnight. Yingtianfangzhou recognizes that there remains room for continuous optimization of the industrial chain for Hainan’s characteristic mountain and sea produce. Going forward, the brand will further deepen cooperation with origin suppliers, optimize management of storage and circulation losses, refine the full-chain traceability system, and keep exploring premium local specialties of Hainan.
Built on pragmatism and grounded in its industrial chain, Yingtianfangzhou will continue to connect Hainan’s mountain and sea origins to dining tables nationwide, tell authentic stories of Hainan agricultural products, and contribute to the branded, high-quality development of Hainan’s tropical agriculture.
