Yingtianfangzhou Boosts the Upgrading of Hainan Specialty Product Industry
In response to Hainan’s arrangements for advancing comprehensive rural revitalization and expanding county-level industries that enrich local residents, Yingtianfangzhou adopts the collaborative model of Enterprise + Cooperatives + Farmers. Focusing on Hainan’s local mountain and sea specialties, the brand builds stable production and sales channels while growing its own business, creating more ways for local farmers to increase their income.
Hainan is rich in tropical fruits, vegetables and coastal seafood resources. However, agricultural products face practical challenges including heavy losses during peak harvest seasons and information gaps between production and sales. Yingtianfangzhou has established long-term partnerships with farmers and cooperatives in producing areas such as Ledong, Changjiang and Lingao. Stable purchasing agreements are signed to absorb fresh fruits and seafood raw materials that meet quality standards, easing operational pressure on farmers caused by fluctuations in production and sales.
Industrial cooperation extends beyond raw material procurement. The team conducts regular field visits to rural areas, sharing practical know-how with farmers on standardized maintenance, harvesting and sun-curing. Local villagers are given priority for nearby jobs in orchard sorting, seafood sunning and preliminary raw material screening, enabling farmers to obtain diverse sources of income. For fresh fruits such as mangoes, primary processing into dried fruit extends the product shelf life, raises the added value of agricultural goods and reduces fruit waste during concentrated harvest periods.
Yingtianfangzhou concentrates on categories including dried seafood, processed tropical fruits & vegetables, and Hainan pepper, steadily extending the agricultural product processing chain. Leveraging the industrial environment of the Free Trade Port, the brand keeps exploring the value of local specialties, helping turn rural resources into sustainable industrial gains. It fulfills the mission of driving farmers to prosper and contributes to the development of harmonious and beautiful countryside.