STORY

Improving Cold-Chain Preservation System at Origin to Reduce Product Loss in Circulation

In accordance with Hainan’s 15th Five-Year Plan for Accelerating Agricultural and Rural Modernization and relevant regulations on promoting modern logistics industry within the Free Trade Port, Hainan continues to develop cold-chain infrastructure including field-side cold storage, mobile cold warehouses and origin distribution centers. These initiatives help address shortcomings in post-harvest preservation of tropical agricultural products and reduce quality deterioration of local specialty goods during storage and transportation. Rooted in Hainan’s rich mountain and marine resources, Yingtianfangzhou takes part in the construction of pre-cooling facilities and zoned warehouse management at production sites. The brand connects with the provincial cold-chain distribution network to support stable outbound delivery of local agricultural and fishery products.

Hainan boasts abundant tropical fruits, winter vegetables and coastal seafood, whose harvest seasons are relatively concentrated. Previously, inadequate immediate pre-cooling after harvest and insufficient temperature & humidity control in storage often led to quality degradation of fruits, vegetables and seafood raw materials during transit. Thanks to the completion of urban and rural cold-chain projects across the province and the launch of the “China Railway Fresh Express · Hainan Fruit Cross-Sea” freight service, Hainan agricultural products now have more reliable cross-regional cold-chain outbound channels. Preservation capacity at origin has become a key factor in improving the market competitiveness of products.

Tailored to the traits of different products, Yingtianfangzhou has built supporting systems for pre-processing and warehousing in cooperating production areas. For tropical fresh fruits such as mangoes, sorting, grading and pre-cooling are carried out promptly after orchard harvesting to cut down the duration that fresh fruits stay under ambient temperature. For dried seafood including squid and spices such as pepper, temperature and humidity controlled zoned storage is adopted to prevent quality changes caused by humid conditions. Batch quality inspection and inbound & outbound inventory records are kept during warehousing. Combined with the existing traceability system, environmental data in storage is recorded for later trace checking.

Industrial preservation extends beyond warehouse construction. Yingtianfangzhou also shares post-harvest management experience with partnering farmers and cooperatives, offering guidance on proper harvest timing and simple field preservation techniques to lower product loss from the source. Meanwhile, the brand collaborates with public cold-chain resources, sharing field-side cold storage and trunk cold-chain transport capacity. Relying on local origin distribution hubs and cross-sea cold-chain routes, it reduces quality risks brought by multiple transshipments, so Hainan specialty products can be delivered steadily to markets inside and outside the island.

Moving forward, Yingtianfangzhou will keep pace with the development of Hainan’s production, supply and marketing system for agricultural goods. It will continuously optimize practices for origin preservation and warehousing support, and work together with producers to upgrade post-harvest processing capacity. The brand contributes to the steady growth of Hainan’s high-efficiency tropical specialty agriculture, and helps farmers access stable and sustainable sales channels.

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