The bright full moon has faded, and the lingering warmth of the Mid-Autumn family reunion still lingers in our hearts. After witnessing the reunion of thousands of households, the short break has come to an end. The whole team of Yingtian Fangzhou has returned to work, carrying the beauty and expectations gained during the festival to embark on a new journey of cultivating treasures from Hainan’s mountains and seas.
Mid-Autumn Festival embodies the unique romance of the Chinese people. It is a time for long-separated families to reunite and a precious moment for people to slow down and savour the original flavour of ingredients. During the holiday, the dining tables of many families were adorned with characteristic local products from Hainan: sweet and juicy seasonal fresh fruits, rich and flavourful dried seafood, and authentic farm produce. These delicacies originating from the island accompanied countless families through warm reunion moments. Many customers also kept enquiring about our products and learning stories of the origins during the holiday. We cherish your love and trust, which have become our motivation to further develop Hainan’s characteristic agriculture.
Short rest fuels a new journey. With the holiday over, all departments of Yingtian Fangzhou have fully resumed operations. Our sourcing team has returned to major fruit and vegetable planting bases and coastal aquaculture zones across Hainan to keep track of crop growth and select high-quality raw materials on site. The quality control team has restarted standard sampling inspections, rigorously checking fresh fruits and dried seafood from multiple dimensions including appearance, taste and freshness. Staff in warehousing, packaging, cold-chain logistics and customer service are all back on duty. Backlogged orders are sorted, packed and delivered in order. We promptly respond to every customer’s inquiry and demand to ensure these precious mountain and sea treasures can be smoothly delivered to your hands.
Rooted in the fertile land of Hainan Free Trade Port and relying on its unique tropical climate, clean sea areas and high-quality soil, Yingtian Fangzhou adheres to the core strategy of direct sourcing from origins. From seasonal fresh fruits such as Shine Muscat grapes, Guanxi honey pomelos and Brunkwick figs, to naturally air-dried seafood including dried shrimps, scallops and squid, every product grows following the rhythm of nature. We maintain in-depth cooperation with local farmers and aquaculture cooperatives in Hainan, building a complete industrial chain connecting fields, coasts to consumers’ dining tables and cutting down intermediate circulation links. We continuously optimize product processing, warehousing preservation and cold-chain transportation to lock in the original flavour of ingredients to the greatest extent, allowing consumers across the country to taste the authentic sweetness and freshness of the island.
Since the brand’s founding, Yingtian Fangzhou has stayed true to its original aspiration of discovering the authentic flavours of Hainan’s mountains and seas, fulfilling corporate social responsibility for rural revitalization. Instead of blindly pursuing output in product selection, we prioritize quality preservation. In industrial development, we help increase local farmers’ income and boost the branding of Hainan’s tropical characteristic agricultural products. Policy dividends of the Free Trade Port create more opportunities for local agricultural and marine products to go outside the island. We keep refining our standardized operation system and improving product traceability, cold-chain warehousing, brand marketing and other sectors to steadily expand export channels for high-quality Hainan agricultural products.
We keep the beautiful memories of reunion in mind and reopen the chapter of hard work. In the next phase, the team of Yingtian Fangzhou will stay grounded, heading to orchards and coasts nonstop to discover more premium local products of Hainan. We will stick to quality standards and devote ourselves to every product and every service.
May we carry the best wishes from Mid-Autumn Festival, keep moving forward hand in hand toward the next journey, and continuously deliver the natural fragrance and freshness of the island to dining tables of more families.
