As an important component of the construction of Hainan Free Trade Port’s high-efficiency tropical characteristic agricultural system, Hainan Province keeps promoting an integrated quality control model featuring “standards + certification + testing + traceability”. The province has rolled out the “one product, one code” agricultural product traceability system to implement full-chain digital supervision for specialty agricultural products from farmlands and coastal waters to dining tables, boosting comprehensive rural revitalization. Following the policy orientation of Hainan’s agricultural industry, Yingtian Fangzhou takes root in frontline production sites across the island. We regard origin traceability as core enterprise infrastructure. Through on-site visits, source filing and full-process recording, we create a queryable and verifiable “digital ID card” for every Hainan product from mountains and seas. This is not merely compliance with policy requirements, but also a solemn commitment to consumers and partner farmers.
Traceability is never just a label on packaging. It represents an on-site journey deep into local villages and coastlines. Yingtian Fangzhou has built a dedicated origin traceability team that regularly visits production bases in cities and counties across Hainan. The team travels to pepper fields in Wenchang, Sauropus androgynus planting bases in rural areas, tropical fruit orchards and coastal ecological breeding cooperatives. During each field trip, our team documents field conditions, planting management practices and harvest schedules, collects basic data of soil and water sources, and monitors the whole process including field maintenance, green pest control, harvesting and sorting. For marine products, traceability officers head to offshore breeding waters to record breeding environments, fishing cycles and fresh-locking processing techniques, and fully archive all data from marine harvesting, cleaning, drying and sorting.
In the past, many specialty agricultural products in Hainan were scattered among individual farmers with fragmented origin information and a lack of unified production records, resulting in the industry pain point of “high-quality products failing to achieve premium prices”. Guided by the policies for the construction of Hainan’s agricultural product quality and safety traceability platform, Yingtian Fangzhou has developed its own traceability management mechanism and cooperated with base farmers and cooperatives to establish household and product files under the “one household, one file; one product, one code” framework. For each batch of pepper, Sauropus androgynus, tropical fresh fruits and dried seafood, origin information, harvest time and inspection reports are entered into the system right after harvesting. Data is continuously updated in subsequent links including sorting, quality inspection, constant-temperature warehousing and cold-chain outbound & logistics distribution. By scanning the code on products, consumers can trace the origin, production management and inspection information, and clearly learn which farmland or sea area the product comes from, as well as the stories behind Hainan’s agricultural goods.
The implementation of the traceability system is also a practical measure to connect farmers with markets and facilitate rural revitalization. While carrying out origin traceability work, Yingtian Fangzhou shares knowledge of standardized planting and green production specifications with farmers, assists in fulfilling agricultural product quality control requirements and helps bases complete production ledgers. The traceability system delivers reliable and consistent product quality, improves market recognition of Hainan local agricultural products, expands out-of-island sales channels and raises purchasing prices at origins, so farmers can gain stable returns for their hard work. Industrial traceability empowers local villages, making high-quality products well-documented and well-endorsed, and truly forming a closed loop covering production bases, enterprise quality control and national consumers.
From farmland to dining table, every link in the traceability chain corresponds to a rigorous quality control process. After harvesting, products are delivered to sorting workshops, where Yingtian Fangzhou conducts random inspections for pesticide residues and physicochemical indicators. Test results are bound to traceability codes. Qualified products are stored in constant-temperature warehouses and shipped nationwide via standardized cold-chain logistics supported by the cold-chain circulation facilities of Hainan Free Trade Port. All records of field harvesting, source testing, grading and sorting, warehousing for freshness preservation, packaging and outbound delivery, and trunk transportation are archived to realize full traceability and locatable accountability.
Seizing the opportunities brought by the opening-up of Hainan Free Trade Port, tropical characteristic agriculture keeps upgrading toward standardization, branding and digitalization. Yingtian Fangzhou persists in taking origin traceability as the foundation of long-term brand development. We avoid formal labeling and stick to on-site documentation and source verification, continuously upgrading our traceability database. Going forward, we will follow the Three-Year Action Plan for the Brand Promotion of “Hainan Fresh Products”, expand the scope of traceable product categories, safeguard the authentic flavors of mountains and seas through digital traceability, empower rural revitalization with industrial practice, enable consumers nationwide to safely taste Hainan agricultural and marine products, and let the value of island cultivators be seen and trusted.
